Tuesday, January 25, 2011

How Socially Responsible is Your Organization?

Check out this SlideShare Presentation:
CSR Branding Survey 2010
View more presentations from Burson-Marsteller.

Wednesday, January 19, 2011

A student and her mattress

When is the last time you were ecstatic about something? Not just happy, but truly and joyously excited? Was it your baby being born or your wedding day or a new job? Maybe it was the first time you realized you loved your girlfriend or when you got your first car.

For Devotha, who is one of our Right2School scholarship recipients, it was about getting her very own mattress. You see, she had never owned one before. Somehow throughout the close to twenty years of her life she never had the luxury of sleeping on her very own mattress. At school she even slept with another female student. That's three inches of foam measuring about three feet wide by 6 feet long. And yes, for two young adults. A mattress is one of the belongings that she will take with her to secondary school, where she will live, sleep, and study for the next few years. I remember the vision of students off on their way to school on the public taxis. Many were carrying rolled up mattresses with their suitcases, ready for a new year and to study hard. It is such a sight to see...young adults, waiting to make a difference in their developing country, on the way to what a large majority of children will never get a chance to see, a classroom.

Devotha wants to be a physics professor in University. She said last year she had many worries about not having school fees. Many times she had to leave around exam time which made it difficult to score well. She said "This year I will do very well, I have no worries".
Like many of our scholarship recipients, Devotha comes from an orphan led family. Her older sister is taking care of all the brothers and sisters. Her older sister also became a widow in 2004 losing her husband as a soldier in the Sudan.

For Devotha this year is a year of hope and promise as she will begin school and work hard to change the cycle of poverty in her life. It's a dream come true for her, and now she will dream even easier, with her very own mattress.

Tuesday, January 18, 2011

5 Reasons Why We are Working in Akindege, Rwanda

Why are we providing scholarships in Akindege, Rwanda?

1. Akindege is an extremely poor village, with 50% of the population being jobless. We hope to help the community develop and create more opportunities as a result of educating the young.

2. There are all types of family structures in Akindege, including households with both parents, one-parent, and orphan-headed households.

3. We have partnered with an organization called A Voice For Rwanda, to assist us with our Right2School program. Les and Yvonne Parr live and work in Akindege for the purpose of providing social service programs to the poor families of the village. Partnering with A Voice For Rwanda enables us to keep our sponsorship program very personal and get regular updates from the students.

4. Akindege's children have a burning desire to attend school but many cannot due to the cost and will do anything, regardless of their age, to get there. For example, one of the students we are sponsoring is a 23 year-old starting 11th grade this year. There is also a 21 year-old beginning 10th grade. The children of Akindege are not embarrassed over their age, whereas children in developed countries would probably not attend secondary school at an age of 23.

5. We have the blessing, permission, and cooperation of the government of Akindege to work there. They have necessary insight into the people of their village and assist us when needed.